E-Commerce Growth Strategy by Campbell Kunle;

Author:Campbell, Kunle;
Language: eng
Format: epub
Publisher: Kogan Page, Limited
Published: 2023-06-26T11:15:32+00:00

Measuring with social monitoring and uncovering with social listening

Social listening and social monitoring are two powerful tactics that let you stay on top of what people think and feel about your brand and industry. With social media monitoring, you can track brand mentions, relevant hashtags and competitor mentions, and even conduct A/B testing to refine your tactics and maximize reach and engagement. But social monitoring is mainly about raw numbers; it doesn’t give you deep insights into sentiment. That’s where social listening comes in!

Social listening is all about understanding the general mood behind the data. It lets you dig into the online mood of your brand and competitors and gain insights into how to improve and deliver for your customers. These advanced tactics provide rich insights and enable you to engage with your consumers in real time, promoting your brand values and building a connection with your audience.

But nothing beats asking your target markets directly. If you already have a large base of your target market, don’t be shy, just ask them! Refer to Chapter 5 on customer data for tips on how to integrate customer feedback into your e-commerce growth strategy.

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